Price changes for Google reCAPTCHA product tiers

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In the ever-evolving landscape of online security, Google reCAPTCHA stands as a formidable guardian against bots and cyber threats. Brace yourselves for a wave of enhancements and new pricing options, set to roll out on April 1, 2024. Here’s what you need to know to stay ahead of the game.

Choosing the right Google reCAPTCHA product tier

A Closer Look at the Upgrades

Starting next month, reCAPTCHA Enterprise takes a giant leap forward by incorporating transaction protection into its arsenal. But that’s not all – brace yourself for a significant price reduction from $40 to a mere $1 per 1,000 assessments. As a cherry on top, reCAPTCHA Enterprise will now include 10,000 no-cost assessments per month, a substantial increase from the previous 1 million.

The Birth of reCAPTCHA Standard:

A new addition to the family, meet reCAPTCHA Standard – your go-to for top-notch bot protection at an affordable $8/month. With the capacity to handle up to 100,000 assessments per month, it’s the perfect solution for businesses of all sizes.


The no-cost product formerly known as reCAPTCHA is getting a makeover and a new name – reCAPTCHA Lite. While the assessment capacity is adjusted to 10,000 instead of 1 million per month, it remains a powerful option for those seeking basic protection without breaking the bank.

Continued Support for Nonprofits:

Google’s commitment to making the online world safer extends to nonprofits, charities, and libraries. Eligible organizations will continue to enjoy 1 million no-cost reCAPTCHA Enterprise assessments per month. All you need to do is sign up for a Google for Nonprofits account and activate your non-profit subscription.

What Should You Do?

For Existing reCAPTCHA Enterprise Customers on Subscription:

No need to panic! Your current setup remains unchanged until your next renewal date. If that date falls after April 1, 2024, the option to renew into the upgraded reCAPTCHA Enterprise product awaits you.

For Existing reCAPTCHA Enterprise Customers on Pay-As-You-Go:

Change is on the horizon! Starting April 1, 2024, you’ll be seamlessly upgraded to the new reCAPTCHA Enterprise product. Keep an eye on your usage and ensure your new monthly bill aligns with expectations at the end of April 2024.

For reCAPTCHA Classic (Non-Enterprise) Customers:

Relax – no action is required from you. However, if you’re ready to level up your security game, consider upgrading to reCAPTCHA Standard or reCAPTCHA Enterprise for access to cutting-edge features.

Final Verdict

In a digital world filled with challenges, Google reCAPTCHA continues to evolve, offering robust solutions for businesses and organizations. Stay protected, stay informed, and for all your IT and digital marketing needs, turn to Netgains – your trusted partner in navigating the dynamic landscape of online security and success. Secure your online presence with Netgains – IT & Digital Marketing Agency. Let’s navigate the future together!

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