Cosmetic Shopify Store Redesigning with Strategic Conversion Rate Optimization

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Evanico is a premium cosmetic brand renowned for its top-quality skincare products, formulated with natural, effective, and science-backed ingredients designed to enhance beauty both inside and out. Despite offering high-quality products, the brand struggled to establish a robust online presence and drive sales. Challenges included a rising bounce rate and difficulty retaining customers. Evanico’s owner sought the expertise of Netgains, a premium Shopify partner company to enhance brand awareness, improve customer engagement, and boost online sales by redesigning the Shopify store 

Designing the Perfect Logo: A Journey to Visual Excellence

Based on the above objectives, our team analyzed all current brand guidelines and suggested the necessary changes, which included a refreshed brand logo design. Our experts conducted an in-depth analysis of the brand and the online skincare market, understanding that a logo is more than just a symbol; it’s the embodiment of the brand’s identity. We crafted a new logo that truly reflects Evanico’s essence and values.

Our creative team redesigned the Evanico website by thoroughly analyzing its design and functionality. The existing site had several issues that led to an increased bounce rate: customers were not engaging with the products, information was not easily accessible, and prominent sections and calls to action (CTAs) were missing among others like: old banner designs, No innovation, Limited Impact to customers to engage.

To address these issues, we planned strategic sections to enhance the customer engagement journey, ensuring visitors transformed into purchasers. Each CTA was clearly defined and prominently placed to guide users effectively. By employing these advanced strategies and optimization techniques, we significantly improved the website’s performance, driving maximum traffic, expanding the potential audience, increasing signups, and ultimately boosting sales.

In our quest for optimization, the team meticulously fine-tuned the Evanico website’s product pages, calls-to-action, and checkout processes through comprehensive detailing. Our focus extended to enhancing loading times, a crucial factor in reducing bounce rates and enhancing user experience.

In addition to our Shopify website redesigning efforts, we also crafted strategic email funnels to engage Evanico’s audience in multiple ways, leveraging the power of email marketing. Our team designed a series of three welcome emails, carefully scheduled according to industry best practices, to maximize opening rates and drive traffic from emails. Furthermore, we implemented abandoned cart emails to ensure we retain customers and capitalize on potential conversions. This holistic approach to email marketing complements our website optimization efforts, fostering continuous engagement and nurturing leads for sustained growth.

Evanico brand’s journey with Netgains shows us a powerful journey of how our marketing and tech strategies can propel your brand to new heights. With improved conversion rates and enhanced user experience, our website optimization strategies have proven effective in maximizing sales opportunities. The timely response and client satisfaction underscore our commitment to excellence in CRO (Conversion Rate Optimization) and ecommerce store enhancement.

If you are a cosmetic retail brand looking to enhance your online presence? Whether you need a captivating website, a seamless ecommerce store, or effective digital marketing solutions, Netgains is your go-to partner. With over 20 years of helping industry leaders who trust us with their digital success. Let’s shape the future of your fashion store together.

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