Why Chatbots are Essential for the growth of your brand

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Consumers face challenges related to customer care all the time. If they have ever been dissatisfied with a product or service, they might have reached out to authorities to fix the problem. And chances it’s possible that the experience they received wasn’t pleasant. The process could turn out to be frustrating and could lead to them to you not using that product/service. The process can be frustrating and sometimes support agents are also unable to solve the issue. In 2020, not having chatbot technology for your brand definitely means you are behind in the race. 

Chatbots ensure that you will have a smooth conversation with it and will not have any interruptions. It uses A.I. to find the most suitable and appropriate response for you. Different apps like Facebook messenger, Direct messages on twitter can help elevate the consumer experience for your brand. Many apps like Direct Messages, Facebook Messenger and Twitter can greatly help because they have the ability to implement these bots for brands and businesses. Some bots even have the ability to learn from the information that is fed to them. If the person does not like something, it will remain in the bot’s memory. Chatbots also have the ability to sift through copious amounts of information to choose the best answers for the customer.

If you are yet to implement this technology in your brand, here are a few reasons to do so:


User engagement

Almost all businesses these days have a strong web presence. And with this advent of the internet, the lines between working hours and non-working hours have blurred. This is the biggest reason your brand needs chatbots. By using this tech-tool, it will be possible for your brand to serve your consumers 24 x 7. Bots provide the user with a personalized experience and make the consumer feel satisfied to some extent. It gives the assurance that someone is helping resolve their issues. If this tool is implemented right, it can help consumers find what they are looking for and make more money in the long run.

Immediate available for mobile devices

Since everyone is glued to their phones all the time, it has become increasingly important for brands to have a strong mobile presence- and have a user interface that is easy for the consumer to use. Websites and apps have to be mobile-optimised since that is the window through which the consumer views everything now. Considering that chatbots have been available on mobile devices since a very long time, most chatbot implementations do not require you to work on changing their UX/UI. They are ready to implement and are immediately available to your customers.


Messaging Apps can be used to your advantage

Applications like Kik and Facebook messenger have introduced chatbot platforms and API’s, it has become very easy to implement them for your brand. Not only do these platforms have billions of users, but you can also make sure your consumers are engaging with it without any human interaction. These bots can also drive better sales and in general connect with your brand’s consumers.


Maximum returns at low costs

Chatbots are cheap. This is why it makes them a crowd favourite. Platforms like Facebook messenger already provide the required infrastructure and API’s to create these chatbots. They are also low-maintenance. And since they are automated, there is barely any labour-intensive work that goes into it. Chatbots can be the cheapest and fastest way to provide a satisfying consumer experience.

Using chatbots for specialized tasks

Many tasks can be achieved by chatbots much quicker and more efficiently than their human counterparts. Trivial tasks like checking the weather, ordering groceries and calling a cab can be done efficiently by chatbots. Similarly, businesses can also use chatbots to automate tasks like inventory order and management.

Chatbots also do not suffer from the limitations of a human agent. Where human agents can handle only 2 to 3 conversations at a time, chatbots can function without a limit. By using chatbot solutions to complement agents, your business can get the boost it needs to enter different markets. So if your brand still does not have a chatbot installed, make sure you do it as soon as possible.

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