White HAT SEO and Black HAT SEO are familiar terms in the SEO industry. And if you have been reading SEO lately you must have come across these terms. But before I move forward to explaining these both, allow me to throw some light about their coinage and concept.
It was back in 2002 when Mike Grehan, publisher of Search Engine Land and Clicks, coined this term. According to him, the analogy is based on the cowboy movies he saw when he was a kid. All good cowboys wore white hats and the bad guys wore black.
In the search engine marketing world, the good cow boys are the marketers that stick to the Google Guidelines for ethical SEO and link practices to bring the results up the Google SERPS. On the other hand the bad cowboys would be those who would resort to unethical SEO practices to gain momentary ranks and permanent bans.
Examples of Black Hat SEO NOT to be pursued
- Paid Links
- Keyword Stuffing
- Invisible Links
- Doorway or Gateway Pages
Examples of White Hat SEO to be pursued
- Quality and Relevant Content
- Semantic Markups
- Effective Use of Keywords
- Relevant Inbound Links