Creating amazing websites for clients not only require talented developers and designers but also sharp SEO tricks for better on-page optimization. Let me share some tricks I found during my research on “On Page Optimization” especially for web developers or web designers to dig in SEO into your projects.
Site Engineering Factors:
URL Format- Short and logical URLs are essential which include page level keywords to keep it search friendly as well as logical so have user can easily grab the content of the page while looking onto the link. This will help in website management as well.
Canonical URLs- It might happen that almost identical pages appears in your website with different URLs because of category choice or session ID being added or similar,therefore specifying your preferred URL using attribute is essential. It is necessary to tell Google which page to index pass all relevant link to it. Failing to this can lead to duplication of content and loss of rankings.
Exclusive Meta Titles And Descriptions- juggling meta title and descriptions is the oldest yet a bigger trick of on-page optimization process. Though search engines might not depend just on metas (title,keyword and description) but they help to tell search engines about the page and if Google decides to use the description and title you have some influence over encouraging a user to come to your website over the other choices.
XML Sitemap – fairly common practice nowadays but still worth a mention. An XML sitemap should always be available. It helps make the search engines aware of all the pages on your website and increases the likelihood of faster inclusion in the index for newer pages.
Speed of Website– Website speed is a real hot topic while building websites as Google enabled all webmasters to monitor page loading speed directly from their Google Analytics dashboard recently. Google loves to improve user experience and since a fast loading page is definitely a better user experience, which is (or will) play an accelerating role in on page optimization of the future. Study by amazon.com concluded that every 100 millisecond increase in page load time, decreased their sales by 1%,therefore improving page speed has lot more to do than just on page optimization.
Though designers have limited control over content but they definitely have some responsibilities like formatting and publishing.
Content Language– Google looks for language of content written in as reference point for the relevance to the user making the search queries. Rest is all about content uniqueness if you want to do well in search results. Unique content sends quality signals to search engines as it engages more users with it,to talk about,to share which generates more links.
Length of Content– As discussed in my previous blog as well, ‘amount of length’ is second phrase you must be bored of hearing after ‘create unique content’, you should encourage consolidating existing content or target new content creation of smaller yet higher quality of content. Remove the pages/content that is just a carbon copy of another page/content on some other site but with minute difference.
Unlinked Content Density– Pages that contains crowded links particularly to external pages is not appreciated by Google as it gives a poor quality directory or a paid link operation vibe which indeed damages the page as well as the website and the pages it links to. Howbeit there isn’t an optimum density but as a rule the number of links should be natural and balanced with unlinked text. If all the links are absolutely necessary, consider breaking them down into smaller categorized pages to improve the unlinked content density.
Is the Content Well-Written?- Content organization is essential for search engines as well as for readers and potential customers to lay good impact. Browse through my previous blog on SEO and Content Writing
Keyword Location And Repetition– Google lays more emphasis on links that appears higher up a page. Logic which lies behind this is that anything which is important is probably included first. Always try to front load the heading of the page keeping it natural as well, with target keyword and then mention the keyword within the first paragraph and later on at selected intervals throughout the content. Interweaving keywords into text so that it is good for both user and search engine can be quite challenging but it is worthwhile.