6 24 Nov, 2014
In Ecommerce Development, Magento Tags:


Electronic Commerce Business is growing day by day and is conducted using variety of platforms. Magento (an eBay Inc. company) is one of them and is the most used ecommerce platform all over the world. According to an online survey, 1 of every 4 online business choose Magento.

History of Magento

Magento was originally developed by a private company named Varien Inc. Varien launched first beta version of Magento on March 31, 2007 under the name Bento. In February 2011, the big boy of ecommerce eBay purchased 49% of ownership of Magento and in June 06, 2011 eBay owns 100% of Magento.


Magento is built in PHP programming language using Zend Framework and uses Object oriented programming along with model-view-controller architecture. In terms of database, Magento use EAV Model which is Entity Attribute Value in which data is stored in different smaller tables rather than in single table.

Magento Editions

Magento Community Edition: Magento Community Edition is open source platform i.e. developers can modify, override and extend core functionality provided by Magento. The latest version of community edition is 1.9.1 released on May 15, 2014.

Magento Enterprise Edition:   Magento enterprise edition designed for large businesses, is not an open source and not free. It has more features and functionalities than the community edition. The latest Magento edition is released on May 13, 2014.

Magento Go:  Magento go also includes web hosting by Magento and was built for small businesses. The latest version is released on March 28, 2014. Magento announced that Magento go will be shut down by company on February 01, 2015.

Magento Enterprise Edition:

Magento has released Magento Enterprise Edition 1.14.1 with lots of new features and additions that will make it more powerful and efficient than the previous versions. This update offers expanded responsive design capabilities, improve overall performance and security, add new product swatch features, visual merchandising capabilities and also allows quick resolution of technical issues. Magento Enterprise Edition 1.14.1 reduces the effort and time required to manage product categories. Magento Enterprise Edition helps merchants to improve performance by increasing the productivity and sales in many ways:

Visual Merchandising: Magento Enterprise Edition 1.14.1 includes drag and drop visual merchandising tool that gives the ability to make adjustment and preview of displayed products on category page by the use of mouse. Based on product attributes, one can add or remove products, create categories by cloning existing categories and set up rules to pull in products from other categories. Another merchandising feature includes the ability to anchor hero products at the top of page and sort the products according to special prices.

Boost Conversions with Complete Product Information: In order to improve the consumer confidence so that they proceed with their purchase, Swatch have been added to the product images that will help customers to see fabric, color and other variations in the product. When consumer click on the products it will take them to the product page on which product is displayed with complete information and price. Swatch allow customers to select color of their own choice and update the image with the new selection. For example, if customer is looking at the blue shirt but he/she wants to see the same shirt in other color then customer can select the color of their own choice from swatch and the color of shirt will change to the selected color.

Responsive Design Capabilities: With Magento Enterprise edition it becomes easy to create a site that can works on any device as this includes all core Magento features like multiple wish lists, gift registries, add-to-cart by SKU, downloadable products and responsive email templates. By utilizing responsive design, merchants are focus on time and money on a single site which reduces maintenance cost, offers SEO benefits, and increases site quality.

Get Faster and More Secure: Magento is the leading ecommerce platform for fast growing retailers. Magento Enterprise edition added support for PHP 5.5 and MySQL 5.6. With PHP 5.5, merchants continue access code updates and provides security improvements. With MySQL 5.6, merchants benefit from reduce memory usage on database server, enhanced debugging tools, improved site speed and scalability.

Enhance Insights: Magento Enterprise edition 1.14.1 supports universal analytic that help merchants to define metrics and dimensions for tracking, gain access to ongoing feature updates, obtain better user-level tracking, incorporate offline and mobile application interactions.

Magento Enterprise Edition 1.14.1 is absolutely superb update to an already exceptional ecommerce platform. If you want to establish an ecommerce site with Magento platform drop an email at biz@netgains.org or visit us at https://www.netgains.org/hire-magento-development-company-india/.

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