What is Magento Web Application?
Magento is a powerful open source e-commerce web application. It is widely used ecommerce content management system based on PHP and MYSQL programming language which was built using Zend Framework Parts.
Magento was launched on March 31,2008 under the name Bento. FileMaker Inc. had already copyright the name Bento, Varien and osCommerce so Bento was renamed to Magento i.e. a mix of Bento and Mage. The term Mage is said to pay homage to Wizard of traditional D&D style role playing games. In Feb 2011, eBay announced that they have a worth of 49% ownership with the company and within four months (June 6,2011) of time frame ebayowns Magento 100%.
Magento Development Versions:
Magento Development provides following three platforms:
1. Magento Community Edition
2. Magento Enterprise Edition
3. Magento Go.
1. Magento Community Edition: Magento community edition is open-source system. The latest version is 126.96.36.199 which was released on May 16,2014.
2. Magento Enterprise Edition: Magento enterprise edition is a paid version. It has more features and functionalities than Magento Community Edition. The major features are configuration, installation, usage, and troubleshooting. Although Magento Enterprise has annual maintenance fees, but both Community and Enterprise do not offers hosting. The latest version of Magento Enterprise Edition was released on May 13, 2014 i.e. 188.8.131.52
3. Magento Go: It is a cloud based ecommerce solution with web hosting feature. Magento go is hosted by itself. Like Magento Enterprise Edition it is also a paid solution. The latest version is 184.108.40.206 which was released on March 28, 2014
Following are some features of Magento which makes it better than other platforms:
- Muliple laguage sites support.
- Multiple stores.
- Built in web services.
- Community edition is free with an amazing and rich admin.
- Built in SEO features like google site map,url rewrites etc.
- Analytics and reporting.
- Support for multiple currency.
- Multiple payment solutions inbuilt like paypal,authorized etc.
- Amazing checkout ie one page checkout and guest checkout.
- The latest version of Magento 220.127.116.11 has responsive design for frontend.
- Multiple Product Types:
- a) Simple
b) Configurablec) Virtual
- a) Simple
- Magento Connect is a good platform for developers to make thier custom extensions and download paid and free extensions.
- Accept gift messages per order and per item
- Integration with Google Checkout
- Support for native applications on iPhone, iPad and Android mobile devices
- Coupon codes with custom shopping cart price rules.
- Create different price points for different customer groups, such as wholesalers and retailers and lots more.