There is sudden increase in immigration business these days as more people wish to move to other countries for improved lifestyle and better opportunities. But it seems operating Immigration business is not as easy, and you need to stand out among the many fake immigration consulting agencies which are not trustworthy, hence people question on how to select legitimate company online? With such similar experience and being in this industry from over 5+ years, one of Immigration agency (Based in Chandigarh, INDIA) approached us for the numerous difficulties (lower traffic, in-genuine leads, not a strong web presence, less social presence) they were facing trying to prove and promote their online genuine brand.
After an initial consulting session with Netgains Digital Marketing experts, we were able to convince them that a strong Digital Marketing strategy can really provide a turn key solution for their immigration business. Realizing the long-term benefits with organic SEO, Social Media Marketing strategies, Paid marketing strategies via PPC we’d presented to them how the umbrella marketing will work for them from every corner and help achieve their short-long term goals. The result was that they got really existed and initiated their digital marketing endeavor with us. Following check points were followed to initiate and achieve what was promised.
Thorough audit of website:
Before implementing SEO strategies on their website, our SEO expert team performed an in-depth website audit of their current website and built check-list of several pitfalls in there website and UI/UX for example: Irrelevant meta titles, extra stuffing of keywords, same keywords usage on every page, no keywords grouping, missing ALT tags of images, no proper bread-crumbs, no long tail keywords planning, no category based structure, non-conversion design etc.. After performing technical & non-technical audit of their website, our experts team fixed all these issues before beginning the complete SEO process as listed below.
Analysis of old SEO reports and Goals set up:
After auditing, Netgains Digital Marketing team analyzed the previous SEO reports of their already existing website to verify status of keywords ranking/traffic and found many issues there too. We then quickly built up strong strategies and task list with milestone to achieve on week to week target basis. We had shared with the client a transparent report on where they currently stand and what we are going to do for them in the entire initial 3 months (quarter), setup KPI’s, milestones, and plot a Gantt chart for each task completion to boost their overall brand presence.
Execution Strategy included (not limited to) the following items:
• First & foremost, all the issues documented during website auditing were fixed including making the website responsive including
• Introduced AMP pages
• Keyword planning and further optimizing the web pages/content
• External Link Building
• Improving Online Reviews
• Included Conversion optimization
• Increased their Social Media Engagement
Conclusion: Following an exceptional SEO strategy & Social Media plan, Netgains successfully achieved the goals set for first quarter and improved the overall traffic of the website as discussed in the first meeting with immigration client and we even assisted to increase their conversions and overall revenue. Being their digital marketing partner now, the client further hired us for their other project in Healthcare Industry to assist them in creating their online identity (website) plus digital marketing for the same.