ICANN (Internet Corporation for Assigned Names and Numbers), the international authority over top level domain (TLD) names,has approved the expansion of generic TLDs which will allow companies and organizations to create domains for their brands, for an instance .audi or simplest like .red or .watch
New TLDs will bring a revolution in the way people find information on the Internet and not only this but also how businesses plan and structure their online presence. Internet address names will be able to end with almost any word in any language, offering organizations around the world the opportunity to market their brand, products, community or cause in new and innovative ways.
This great option won’t come nominal at cut-price though: The application fee alone is $185,000, and the annual fee is $25,000. Still we will be able to see Large scale industries spending million USD to get it. If you’re in the business of web designing, owning a “.design or .graphic” TLD sounds like a amazing idea — only if you can afford outbidding other designers.
“ICANN has opened the Internet’s addressing system to the limitless possibilities of the human imagination,” said Rod Beckstrom, president and CEO of ICANN. “No one can predict where this historic decision will take us.”
We can anticipate one thing: huge legal disputes over company trademarks with regard to new TLDs.
Applications for new generic TLDs will be accepted from January 12, 2012, to April 12, 2012. New domains should appear within a year.