• 19 May 0

    What is Deep Linking and Reasons to Do Deep Linking?

    In Internet Marketing, SEO Services

    In order for your website to rank for quite a number of keywords which you want to target, it’s necessary to have a good page rank (authority plus importance) in all the pages and not just the homepage. This phenomenon/principal is known as deep linking. Deep linking is a simple process of using a hyperlink […]

  • 14 May 1

    What is a Robots.txt file and How to Create it?

    In Internet Marketing, SEO Services

    A robot.txt file is an instructional text document which tells a Bot not to crawl and index particular pages (directories, folders, subdomains etc.) listed on that document. Although all robots would respect this command, some spammers might ignore any such instruction and access restricted documents. Hence it is advisable to keep your confidential information password […]

  • 9 May 1

    What is Link Juice & How it Flows

    In Internet Marketing, SEO Services

    In SEO jargon, link juice would be the authority that one website passes to the other. Link juice is a colloquial term in the SEO world that refers to the power or equity passed to a site via links from external or internal sources. This power is interpreted as a vote of recommendation toward your site […]

  • 2 May 1

    Benefits of PPC Campaign for Online Presence

    In Internet Marketing, PPC Services

    PPC stands for pay per click and it is an online method of marketing your business and services. The PPC services involve advertising of products and business through the internet. PPC enables you to generate traffic and earn money online. In PPC campaign you have to pay only when a visitor clicks on your advertisement […]

  • 30 Apr 0

    How To Create a Custom 404 Page

    In Internet Marketing, SEO Services

    A user usually sees a 404 page when they try to visit a page which is not available. It can be due to a broken link, the page has been deleted, moved or modified, or either the user has typed a wrong URL. In all the cases, it gives the viewer a very bad user […]

  • 25 Apr 2

    What Is A Landing Page And How Is It Used?

    In Internet Marketing, Landing Page

    Landing page is a web page where visitor arrive by clicking on a search result. To increase the effectiveness of the advertisements landing pages should be linked to social media sites. The main purpose of a landing page is to convert visitors to customers. Landing pages are used for different purposes like pay per click/marketing […]

  • 23 Apr 0

    What’s the Difference between White HAT And Black Hat SEO

    In Internet Marketing, SEO Services

    White HAT SEO and Black HAT SEO are familiar terms in the SEO industry. And if you have been reading SEO lately you must have come across these terms. But before I move forward to explaining these both, allow me to throw some light about their coinage and concept. It was back in 2002 when […]

  • 20 Apr 0

    What is Google Content Keywords In Webmaster Tools and Its Benefit in SEO

    In Internet Marketing, SEO Services

    There are tons of SEO Experts but every expert have their own SEO mantras to rank their websites. Being a SEO expert I too have some mantras through which I use to track my work and bring my blog on top position of SERPs (search engine result pages). Google is too good as it only […]

  • 18 Apr 0

    What is a 404 error and how to fix it ?

    In Internet Marketing, SEO Services

    A 404 error is one of the http Status codes which is returned by the server whenever a bot visits a page which no more exists either because it was deleted, or moved without redirecting it to the new place. Does 404 errors affect your Ranking? No, 404 errors generally don’t impact your sites ranking […]

  • 17 Apr 1

    What’s canonicalization in SEO?

    In Internet Marketing, SEO Services

    Is it one word? LOL, Yes! What does Canonicalization mean? In computer science Canonicalization is a process for converting data that has more than one possible representation into a “standard”, “normal”, or canonical form. This can be done to compare different representations for equivalence, to count the number of distinct data structures, to improve the […]