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Home  » Web development  » Internet Marketing

Internet Marketing Services

Online Marketing Services

Today it is not just important to be present on the Internet but also very, very important to be easily "found" on the Web when someone looks for you. Search Engine Optimization and effective web-promotion helps your website to be found through a wide range of search engines (Google, MSN, etc). Netgains helps to achieve Top Search Engine Ranking for your website and we ensure a customized and unique process for each SEO Project that we undertake.

Netgains SEO Services also include keyword-research, SE-specific Content Plan, Meta Tags, Content Creation and recommendations for existing or proposed Content. We also offer post-optimization services such as Periodic Reports pertaining to the current listing of your Site on various Search Engines, analysis of Keywords used, etc.

We have adopted a 3-Phase Process for SEO of your Website. In the 1st Phase, our Web Designers and Analysts determine the existing status of your Website with respect to its Rankings in various Search Engines. After we have identified the things to do for optimizing your Website, Netgains Team transforms your content as well as design to enable higher Search Engine Rankings. In the 3rd and final stage, we help you buy effective space for your Banners and create the Conversion & Retention Strategy for you maintain higher rankings for your Website for a longer duration. We also help you track the Returns on all the that you undertake for SEO by accurately determining the increase in numbers and type of Visitors that have visit your site.
Internet Marketing Services
Search Engine Marketing
SEO Search Engine Optimization
Affiliate Marketing
Email Campaigns
Advertising

SEO life cycle @ Netgains

1. Online Business Analysis

Pre-Sales Business Analysis
Objectives & timelines
Marketing Channels
Budgeting for Organic SEO
SEO friendly domain names & TLDs
Geo-targeting
Customer segmentation & targeting (Personas)
Benchmarking
Hosting Server Selection
Internet related legal issues & content copyrights

2. Architectural Analysis

Website Information Architecture & Categorization
Keyword Analysis (content creation)
 
Behavioral targeting
PPC Analysis
Ongoing keyword tweaks based on monitoring
Content Duplication (Print out pages)
Internal Linking Optimization (Cannibalization)
Canonical URL’s
Pagination & Bread Crumbs
PPC Landing Page Optimization
Usability analysis
Conversion Optimization

3. Designing & HTML Coding

Online Branding (Brand Positioning with user experience)
Differentiation

4. Coding

SEO enabled CMS creation
Redirect handling
Page Rank Sculpting
Session ID’s & URL Optimization
Blog Optimization
Sitemap (static & XML)
Keyword Mapping
404 error page

5. Quality Control

Crawl test
Bad Server Response
CTR testing for Title & Description
A/B Testing

6. Content Creation

Branding
Viral Marketing
Link Bait
Corporate blogging

7. Website Monitoring

Traffic Monitoring
Heat Map Tacking
Conversion Tracking
keyword Rank Monitoring

8. Link Building

Page Rank Optimization
Link Bait, Viral marketing and creating buzz
Domain Trust Optimization
Social Media Optimization
Directory submission

 
 
Researching Keywords, Meta Tags, Optimization of Title and Header Tag
Proper utilization of Alt Tag, Anchor Text and Inbound Links
Search Engine friendly Design
Unique and Quality Content
HTML Validation and Error-free Code
Easy Navigation
Link Structure and Site Map
Periodic Ranking Reports
Conversion & Retention Strategy
Search Engines catered to: Google, MSN, Ask, Yahoo, AOL, AltaVista, Netscape, Lycos, Go, Excite.
 

Pay Per Click

At Netgains we provide complete Pay Per Click Management (PPC) services that involves online paid advertisement placements as sponsored results in search engine rankings. We use PPC strategically to give you instant conversions to create investment liquidity to invest on achieving higher organic rankings.

Your optimum ROI targeted ads will flash on variety of places like
Search engine result pages as sponsored listings related to search query
On content networks displaying contextual ads, and offering content relevant to your targeted keywords.
On individual websites displaying similar contextual ads with relevant content and keywords.

Once the website is completely designed and optimized we would start a Pay Per Click campaign for your website We perform a thorough keyword analysis to find low bid keywords with optimum ROI. The scope of the PPC campaign would cover:

1. Initial Analysis & Campaign Setup:-

Business Analysis
Customer Persona Analysis
Keyword Research
Optimum Bid Rate Analysis
Landing Page optimization (recommendations)
Creation of 24 PPC Ads for different ad groups as per keywords

2. Monthly Maintenance:-

Account Set-up on PPC Search Engines
Textual Ad's Copy tweaking
Bid Management
ROI analysis
Campaign Performance tracking
Creating additional ad groups if required
Weekly / Monthly Reporting

Management Fee:-
Please contact seo@netgains.org or info@netgains.org to get more information on the 2008-09 price charts
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